Direct Trade Coffee

La Ilusíon El Salvador

Cup Profile

Coffee Notes


Aroma:8.5Caramel, Vanilla 


Flavor:9.0Raspberry, Sweet Lime 

Sweetness:9.0Honey, Ripe Strawberry 

Aftertaste:9.0Milk Chocolate, Raspberry Lemonade 



The cup opens with an aroma of caramel and vanilla that gives way to a creamy, honey-like sweetness and flavor of raspberry lemonade that lingers pleasantly on the tongue.

Direct Trade Farm


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The Story

Juan José Ernesto is a fourth generation coffee farmer who has been working in coffee since 1995. Ernesto purchased the La Ilusíon farm a few years ago. He operates the farm using sustainable practices and tries to maintain the natural balance of flora and fauna on the farm. La Ilusíon borders one of the most important natural reserves in El Salvador, Los Andes. The farm sits high on the Santa Ana volcano, at 1750 meters above sea level. The location of La Ilusíon on the Santa Ana volcano provides a special micro-climate on the farm, ideal for growing a great coffee.

Ernesto has been focused on improving the harvesting and wet milling process. He supervises the process from planting, to harvest, to milling and trains his workers through the process to ensure he produces a great coffee. After carefully harvesting only the deepest red cherries, the coffee is then sorted and selected again to ensure only the ripest cherries are sent to processing. After the coffee has been sorted, it is sent to another farm owned by Ernesto, Finca San Carlos, where it is washed and dried on patios.

The attention to detail and focus on quality paid off big in 2008 when La Ilusíon received 1st place in the 2008 Cup of Excellence Competition. This coffee was also used by Alejandro Mendez to win the 2011 World Barista Championship. Alejandro visited us during our Flatlanders Competition in the fall of 2012.

Flatlanders Barista Cup 2012

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